- Micro-living portfolio of the pension fund PFA to be marketed under the name “elevon”
- Micro-apartments for students and young professionals
The investment and real estate provider Domicil Real Estate AG and the property manager talyo. Property Services GmbH have developed the micro-living brand “elevon” together with the agency DRID. The micro-apartment portfolio of the Danish pension fund PFA, which Domicil manages on behalf of PFA, is to be marketed under this umbrella brand. The new “elevon” brand is intended to streamline and consolidate the leasing activities and the marketing of the micro-apartments which target students and young professionals in particular.
“With ‘elevon’ we are creating a homogenous and modern brand presence for our micro-apartment offering. Target group-specific branding is helpful above all in the micro-apartment segment when it comes to the long-term leasing of properties,” explains Henrike Pietsch, the responsible Senior Asset Manager. “Following the pandemic we have upgraded the portfolio and have already been able to achieve a significant increase in the occupancy rate. We expect that our branding strategy with ‘elevon’ will lead to greater interest in the properties and that this will be reflected in the occupancy rates.”
Domicil Real Estate AG purchased the micro-apartment portfolio “MikroQuartier” as long ago as at the end of 2020 for PFA and placed the focus of its leasing activities on students and young professionals. 11 of the 13 properties owned by PFA will bear the name ‘elevon’. These 11 properties were built between 1964 and 2019, and are distributed across sites in Hamburg, Hanover, Frankfurt/Main, Dieburg, Cologne, Weimar, Munich, Mainz and Berlin. This part of the portfolio measures just over 34,000 square metres and encompasses 1,400 apartments. The largest property in the portfolio is “Hühnerposten”, an apartment building in Hamburg with a total of 353 apartments.
The property manager talyo. has recently reported that 88% of the portfolio is leased. An improvement in the service levels offered by the internet and meter-reading service providers has also been attained. One of the properties has already been able to install a desk manager, leading to a significant increase in the residential quality.
Danish pension fund PFA tasked talyo. Property Services GmbH with the commercial and technical property management of the portfolio. Furthermore, the company is responsible for the leasing activities and the implementation of a universal management strategy.
DRID is a full-service agency for digital brand communication as well as print and dialog marketing. With an experienced team of experts, DRID develops customized solutions to effectively position brands and successfully leverage the digital space. The long-standing partnership between DRID and talyo. Property Services GmbH is designed to achieve maximum success in marketing the micro-apartments.
